I was driving on Eko Bridge in Lagos (Nigeria) at about 4:p.m. on that day when I first heard it. A 5” ad, I think on Cool FM. “Pepsi 50cl, only 10 Naira and you can drink it all”. It…

My Boss entered my office and sat down! This was strange! Very strange! To the best of my recollection, that was the only time he ever sat in my office in the years I reported to him. Very unusually, he…

I earlier wrote on “The Imperative of Marketing for Private Universities in Nigeria”,(See ) where I highlighted the key findings of our research on Nigeria’s Private Universities. In this article, I attempt to begin to offer/suggest solutions to they keyest issue…