CASE STUDY
Some Featured Projects
HOLLANDIA LACTOSE FREE MILK MORDERN TRADE ACTIVATION
Market Impàct Transformation Project
Project: Channel Excellence
Project: Modern Trade Instore Merchandising
Project: National Micro Distribution Centres
Project: South-East/ South-South “Attack” Program
Project: Traditional Trade Activation
Project: Modern Trade Activation
Project: Nescafe 3in1 Launch
Challenge/Brief: Client was significantly underperforming in the South-South and South-East Regions with only 27% Retail availability and 28% Market Share. Our Brief was to grow availability and double volumes within 6 months
Project: National Outlet Branding and Activation (26 States)
Project(s): National Retail Outlet Census (Open Markets & Key Neighborhoods)
Project: Route to Market and Market Expansion
Project: Innovative Outlet Advertising
Project: Internal Engagement Communication
Project: Cold Drinks Development Program
Project: Innovative Outlet Advertising
Project: Retail Distribution Expansion
Project(s): National Consumer/ User Promotion (Dangote Mega Millions Dash – DMMD)
Project: National Outlet Census & Trade Development
Project(s): National Retail Outlet Branding and Activation (18 States in Nigeria)
Project: Modern Trade and Vehicle Activation of Coke Zero Launch
