Project(s): National Consumer/ User Promotion (Dangote Mega Millions Dash – DMMD)
Challenge/Brief:
- Operational Conceptualisation & Design
- National Operations Set Up and Management
- Recruit, Train and Manage
- 7 Regional Coordinators
- 37 State Coordinators
- 166 City Coordinators
- Drop/Redemption Set up and Management
- Client, working with us, determined that the Market needed some excitement, and we could claw share from Competition.
- So, we worked with Client to develop and operationalise the Dangote Mega Millions Dash (Though National, we targeted winnings and activations at Competitive strongholds)
- This was the first ever Consumer/User Promotion in the Cement industry in Nigeria
DMMD pictures:
