Client: GSK Plc

Project: Cold Drinks Development Program

Challenge/Brief: Client wanted to understand the workings of Retail Cold Drinks Management and put in place a system to ensure Cold Availability in Modern Trade.

What we Did: We synopsised the workings of an efficient Cold Drinks System and designed a comprehensive Field Cold Drinks Management System. We were engaged to manage the system.

Results: Sales grew by more than 120% in Modern Trade. On the strength of our consulting, we were engaged to procure Chillers for client. This proved to be well outside our competencies – one key business lesson we learnt – stick to what we are very good at. We were also engaged to handle Modern Trade Executions