Project: National Outlet Branding and Activation (26 States)
Briefs/Assignments:
- Conducted Market Impact Activities in 26 states
- We recruited, trained and deployed:
- 412 Brand Ambassadors
- 24 Supervisors
- We
- Branded and Activated more than 30,000 Outlets
- Opened 17,000 new outlets
- We proposed and aligned to group Nigeria into 3 Markets based on Strategy and opportunities to optimize Marketing Resources;
- Must Win (Model)
- Grow and
- Make Available
- We defined execution standards that guided investment levels for these markets
- We also developed and produced and Outlet Look of Success by Channel Type and Classification (Gold, Silver or Bronze)
- During Activation, we took “before and after” pictures of every activation, got every beneficiary to sign detailed acknowledgement and we collected detailed data of each retailer and developed a rich data base for client, while leaving an audit trail of our activities
See some activation pictures below:
