Client: NASCON Allied Industries

Project: National Outlet Branding and Activation (26 States)

Briefs/Assignments:

  • Conducted Market Impact Activities in 26 states
  • We recruited, trained and deployed:
    • 412 Brand Ambassadors
    • 24 Supervisors
  • We
    • Branded and Activated more than 30,000 Outlets
    • Opened 17,000 new outlets
  • We proposed and aligned to group Nigeria into 3 Markets based on Strategy and opportunities to optimize Marketing Resources;
    • Must Win (Model)
    • Grow and
    • Make Available
  • We defined execution standards that guided investment levels for these markets
  • We also developed and produced and Outlet Look of Success by Channel Type and Classification (Gold, Silver or Bronze)
  • During Activation, we took “before and after” pictures of every activation, got every beneficiary to sign detailed acknowledgement and we collected detailed data of each retailer and developed a rich data base for client, while leaving an audit trail of our activities

See some activation pictures below: