Client: P&G

Project: Traditional Trade Activation

Challenge/Brief: Ariel Detergent had issues with visibility in Traditional Trade and engaged us to design stand out Trade POS Materials.

What we Did: We studied the markets and realised that a Market activation involving the use of utility signage materials would resonate better and last longer. We designed and produced, utility signage and POS materials like Tables (including branding existing outlet assets like tables), 48” custom designed umbrellas, Product Hangers and gratuitous signage.

Results: Initial results were very strong both in terms of Visibility, sales and customer relationship. Given the quality and utility of the assets deployed, a significant proportion was later stolen/taken away. We were re-engaged to design 3D Holographic Branding and Advertising materials

Challenge/Brief: Design new and innovate platforms to Launch of Nescafe 3in1.

What we Did: Designed, Produced and Executed Stairgraphics at Adeniran Ogunsanya Mall. We also designed and produced Table Top Dispensers for the Product

Results: Testimonial of very strong engagement with the Stairgraphics, and Less than 7 days pay back on the Table Top Dispensers