Project: National Outlet Branding and Activation (26 States) Briefs/Assignments: Conducted Market Impact Activities in 26 states We recruited, trained and deployed: 412 Brand Ambassadors 24 Supervisors We Branded and Activated more than 30,000 Outlets Opened 17,000 new outlets We proposed…
Project(s): National Retail Outlet Branding and Activation (18 States) Began June 2015 and ongoing (Next wave begins in April 2017) Briefs/Assignments: Conducted Market Impact Activities in 18 states We recruited, trained and deployed: 7 Regional Coordinators 37 State Coordinators 166…
Project: South-East/ South-South “Attack” Program Challenge/Brief: Client was significantly underperforming in the South-South and South-East Regions with only 27% Retail availability and 28% Market Share. Our Brief was to grow availability and double volumes within 6 months What we Did:…
Project(s): National Retail Outlet Census (Open Markets & Key Neighborhoods) Briefs/Assignments: We recruited, trained and managed 271 enumerators 30 Supervisors 15 Analysts We enumerated more than 50,000 Retail Outlets in 26 States We established Open Market Universe and provided key…
Project: Route to Market and Market Expansion Challenge/Brief: Client had a commodity model RTM and no visibility to the Point of Retail. Client also desired to better understand Retail dynamics What we Did: We comprehensively studied NASCON’s RTM as it…
Challenge/Brief: Client was significantly underperforming in the South-South and South-East Regions with only 27% Retail availability and 28% Market Share. Our Brief was to grow availability and double volumes within 6 months Project: South-East/ South-South “Attack” Program What we Did:…