So why don’t successful pilot projects age and scale well? 1.      Most Pilots are ‘best practices’. In the case of the SSD Pilot, all the required resources were made available. Enough training was provided for the team. All possible lethargic barriers…

By the 15th day of the New Year, my MD was heavy on my case. “Solomon, how many SSDs have been placed?” “We have placed 4 units” “4% of the year is gone and you have placed only 4 units?…

“So, after the 6 months Pilot of our ‘Strategic Supply Depot (SSDs)’ project, these are our results: • No of SSD Units Piloted: 16 • Product Availability: 96% (+8% vs trend) • Sales Volume: +16% • Market Share: +2.7% •…

It is the most powerful meeting that I have been part of. It had only 10 people in attendance. For the Coca-Cola Company (TCCC), there was the most powerful man in the Company, the most powerful man in Coca-Cola Africa,…

On request, we conduct/facilitate Capability Building sessions for clients. Late last year, I was facilitating one of such sessions for one of Nigeria’s leading Pharmaceutical Companies. We had every member of her Commercial Leadership down to all the Sales and…

Over the Holidays, I was having a solo lunch in a popular buka on Ogudu road (Lagos), when I noticed a couple relishing their Amala, Ewedu and Gbegiri. The man had some enticing ‘orishirishi’ garnishing and almost escaping from his…

I was driving on Eko Bridge in Lagos (Nigeria) at about 4:p.m. on that day when I first heard it. A 5” ad, I think on Cool FM. “Pepsi 50cl, only 10 Naira and you can drink it all”. It…

My Boss entered my office and sat down! This was strange! Very strange! To the best of my recollection, that was the only time he ever sat in my office in the years I reported to him. Very unusually, he…

I earlier wrote on “The Imperative of Marketing for Private Universities in Nigeria”,(See ) where I highlighted the key findings of our research on Nigeria’s Private Universities. In this article, I attempt to begin to offer/suggest solutions to they keyest issue…

My marketing eyes were turned to Private University Education in Nigeria serendipitously. Last year, the leadership/ownership of two Private Universities got in touch with us seeking support in driving their Marketing and Freshmen Enrollment efforts. Until then, I had not…