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3D Impact Marketing3D Impact Marketing
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3D Impact Marketing3D Impact Marketing

WHEN SUCCESSFUL PILOTS DON’T AGE OR SCALE WELL (PART 3).

So why don’t successful pilot projects age and scale well? 1.      Most Pilots are ‘best practices’. In the case of the SSD Pilot, all the required resources were made available. Enough training was provided for the team. All possible lethargic barriers…

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WHEN SUCCESSFUL PILOTS DON’T AGE OR SCALE WELL (PART 2).

By the 15th day of the New Year, my MD was heavy on my case. “Solomon, how many SSDs have been placed?” “We have placed 4 units” “4% of the year is gone and you have placed only 4 units?…

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WHEN SUCCESSFUL PILOTS DON’T AGE OR SCALE WELL (PART 1).

“So, after the 6 months Pilot of our ‘Strategic Supply Depot (SSDs)’ project, these are our results: • No of SSD Units Piloted: 16 • Product Availability: 96% (+8% vs trend) • Sales Volume: +16% • Market Share: +2.7% •…

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3D Impact Marketing

Since 2009, 3D Impact Marketing has been supporting Companies and Brands with innovative and cutting-edge Field Sales, Operational and Trade Marketing, Customer Experience, and other field force, Branding, Activation and Promotions Solutions.

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